Tom Peters talks about the importance of self-branding. In the era of the Internet you CAN brand yourself — perhaps even make a run on the Whitehouse. The following isn’t true. . . but what if it COULD happen?
Here is a link to a video short done by Sceaming Frog Productions and is showing at a number of film festivals around the country this year. Check it out on YouTube here!
This short video pokes fun at immigration — a real political hot button. However, I think it says a lot about the shifting job market as well. Nobody is entitled to a job — not even CPAs, CFOs and Sr. Marketing Directors. We live in a capitalistic society where one’s “commercial worth” (like it or not) is determined by the value that is brought to the corporation. How will you help your employer make money? How will you help them save money? If you can’t answer these questions with quantifiable numbers, then YOU are on the verge of becoming obsolete. Too many workers (executives included) have forgotten this in our current culture, and, as the video shows, if we don’t do something soon our jobs will become outdated and worthless.
What do YOU do to measure YOUR value in the company you work for? How do you let those to whom you are accountable see the value YOU bring? I’d love to get your response to these questions . . . . and to the video!
